Clean Air Campaign in Atlanta, Georgia. http://www.cleanaircampaign.org/
- The video campaign. http://www.youtube.com/user/GaCleanAirCampaign#p/u
- Commute calculator. http://www.cleanaircampaign.org/Your-Commute/Commute-Calculator
Their tag line of the Clean Air Campaign is "less traffic, cleaner air." For individuals, it's a way to save money, and beneficially in many aspects. I like the idea of calculator, you actually can "see" how much money you saved. I would like to take the idea and go further like how much energy you save or how green can you be. The video is very realistic. There's no fancy design in it, and I think it's a little bit weak to convince people to take action.
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