Clean Air Network. http://www.hongkongcan.org/eng/
The organization held several events on the street to raise people's awareness, but I didn't see design in posters, stage background, or prints. They don't have a "consistent" visual identity in the campaign, so people can receive the information immediately. The first two TV commercials has completely different styles. The different events also have different design style. It's hard for the audience to perceive the organization as a whole.
Daniel Wu Infomercial for "Fresh Air."
Breathing not allowed.
In the TV commercials, it's interesting to see they make fun of our life without clean air. They tell you the truth and impact but they don't teach you how to improve the air quality. I would like to know how to take action.
- Clean Air Auction. http://cleanairauction.com.hk/about-us/
- The air mazing race. http://www.hongkongcan.org/eng/2011/05/the-airmazing-race-a-scavenger-hunt-for-clean-air/
Their recent campaigns are Clean Air Auction and Air Mazing Race. Although the target audience is different, I still feel like there should be some consistency in design. I like the simplicity and cleanness composition in Clean Air Auction. Here is the artists' interview: http://www.youtube.com/user/CleanAirNetwork#p/c/8F64125CB4DB16C1
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