June 27, 2011

Case study: CITGO Fueling Good

Case study:
CITGO Fueling Good. http://www.fuelinggood.com/

This is the example of the kind of Design with light-hearted and relaxing elements.
This program is about giving thousands of gallons of gas to charitable organizations in our 27-state area. They promote them self as a positive image to the communities. The warm and positive design (colors, graphics, and typefaces ) make the viewers feel like they are doing something good. I like the video focusing on the good things beyond gas.
  • Infographics based
  • Warm and Friendly design elements
  • Interactive naviation


How Far Can A Gallon of Gas Go?




CITGO Heating Oil

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