Interface and The Role of A Graphic Designer

Another article I read about is "The Rise of the Creative Thing."
http://brandsplusmusic.blogspot.com/2010/05/rise-of-creative-thing.html
http://brandsplusmusic.blogspot.com/2010/06/collaborating-on-creative-things.html

Internet has enormously changed the way music is distributed. In the old days, there was a record holding the music. But the rise of the Internet makes music being copied easily, and costs nothing, or nearly nothing. The old value of producing and composing music has disappeared. Music has to be assigned for a new value. "The product is no longer the music in and off itself. The product is the musician’s story and the experience of being part of it,” said Scooter Braun, who is Justin Bieber’s manager.

In the article, the author suggested that musicians should have at least one of these three approaches:

Personally be able to create more than just music.

Hire people or work with a team who can supplement what they don't/can't do.

Collaborate with artists in other media so that together they create multi-dimensional packages/experiences.

The package of music should be considered as an identity of the music and musician. The package not only refers to the physical one but also the use of multimedia platforms such as music videos, website, or even games.  Neither musicians should do it all to promote themselves or collaborate with developers, or designers to make it happen.

There is Will.I.AM talking about the death of music.